Privacy Policy

Effective Date: August 4, 2026

1. Introduction and Acceptance

This Privacy Policy ("Policy") governs the collection, use, storage, disclosure, and processing of information by 55i ("Company," "we," "us," or "our") in connection with our website located at 55i.ca (the "Site"). This Policy is incorporated into and subject to our Terms of Service. By accessing or using the Site, you expressly consent to the practices described in this Policy. If you do not agree with this Policy, you must not access or use the Site.

We are committed to protecting your privacy and handling your personal information responsibly. This Policy explains what information we collect, why we collect it, how we use it, and the choices and rights you have regarding your information.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide when using certain features of the Site, including but not limited to:

• Contact Information: Name, email address, phone number, and mailing address when you submit inquiries through contact forms or correspond with us;
• User Content: Professional narratives, feedback, stories, testimonials, media files, or other content you submit to the Site;
• Communication Records: The contents of any correspondence with us via email, forms, or other communication tools;
• Voluntary Survey Data: Information you provide in response to optional surveys or research requests.

2.2 Information Collected Automatically

When you access the Site, certain information may be collected automatically through your browser or device, including:

• IP Address: Your Internet Protocol address, which may approximate your geographic location;
• Browser and Device Information: Browser type, version, operating system, device type, and unique device identifiers;
• Usage Data: Pages viewed, time spent on pages, clickstream data, referring URLs, and navigation patterns;
• Cookies and Similar Technologies: We use cookies, web beacons, pixels, and similar technologies to collect information about your activity on the Site. You may control cookie settings through your browser preferences.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including analytics providers, social media platforms (if you interact with our content on those platforms), and service providers, which we combine with information collected through the Site.

3. How We Use Your Information

We use the information collected for the following purposes:

• To respond to your inquiries, process submissions, and provide customer support;
• To deliver, operate, maintain, and improve the Site and our services;
• To screen, moderate, evaluate, and publish user-submitted content using automated tools including OpenClaw and other AI-powered systems;
• To personalize your experience and tailor content to your interests;
• To communicate with you about updates, changes to the Site, or our services;
• To protect against fraud, security risks, and legal liability; and to enforce our Terms of Service and other policies;
• To comply with legal obligations and respond to lawful requests from public authorities;
• To conduct analytics, research, and statistical analysis to improve the Site;
• For any other purpose for which the information is collected, with your consent, or as otherwise permitted by applicable law.

4. Legal Basis for Processing (Where Applicable)

To the extent required by applicable data protection laws, our legal bases for processing your personal information include:

• Consent: Where you have given clear consent for us to process your personal information for a specific purpose;
• Contractual Necessity: Where processing is necessary for the performance of our Terms of Service or to take steps at your request prior to entering into an agreement;
• Legitimate Interests: Where processing is necessary for our legitimate interests (or those of a third party), provided your interests and fundamental rights do not override those interests;
• Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.

5. Sharing and Disclosure of Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party vendors and service providers who perform services on our behalf, including hosting, analytics, email delivery, content screening (including OpenClaw), customer support, and payment processing. These parties are contractually obligated to use your information only for the purposes for which we disclose it;
• User Content Publication: If you submit content to the Site, such content may be published, displayed, or shared publicly depending on the nature of your submission. By submitting content, you acknowledge that it may be visible to other users and the general public;
• Legal Requirements: When required by law, regulation, legal process, or governmental request; to enforce our Terms of Service; to protect the rights, property, or safety of 55i, our users, or others; or to prevent or investigate fraud, security, or technical issues;
• Business Transfers: In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as a business asset. We will notify you of any such change in ownership or use of your personal information;
• With Your Consent: For any other purpose with your explicit consent.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods depend on the type of information and the purpose for which it is collected:

• Contact form submissions and correspondence: retained for up to three (3) years from the date of last communication;
• User Content: retained indefinitely unless you request deletion or we determine retention is no longer necessary;
• Analytics and log data: retained for up to twenty-four (24) months in aggregated, anonymized form;
• Cookies: retained according to their specified lifespan, typically between twelve (12) months and two (2) years.

After the applicable retention period expires, your personal information will be securely deleted or anonymized so that it can no longer be associated with you.

7. Data Security

We implement and maintain commercially reasonable technical, administrative, and organizational measures designed to protect your personal information against unauthorized access, alteration, disclosure, destruction, loss, or misuse. These measures include but are not limited to encryption, access controls, firewalls, secure server infrastructure, and regular security assessments.

However, you acknowledge and agree that no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot guarantee absolute security of your information, and we do not warrant the security of any information you transmit to us. You do so at your own risk.

8. International Data Transfers

The Site is operated in Canada. If you access the Site from outside Canada, your information may be transferred to, stored, and processed in Canada or other jurisdictions where our service providers are located. These jurisdictions may have data protection laws that are different from the laws of your jurisdiction. By using the Site, you consent to the transfer of your information to these jurisdictions. We will take appropriate steps to ensure that your personal information is treated securely and in accordance with this Policy.

9. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information. To the extent provided by applicable law, these rights may include:

• Access: Request a copy of the personal information we hold about you;
• Correction: Request correction of inaccurate or incomplete personal information;
• Deletion: Request deletion of your personal information, subject to legal retention obligations;
• Restriction: Request that we limit the processing of your personal information in certain circumstances;
• Portability: Request a machine-readable copy of your personal information for transfer to another service provider;
• Objection: Object to the processing of your personal information for certain purposes, including direct marketing;
• Withdrawal of Consent: Withdraw consent at any time where processing is based on consent. Note that withdrawal of consent does not affect the lawfulness of processing prior to withdrawal;
• Non-Discrimination: Exercise your rights without receiving discriminatory treatment.

To exercise any of these rights, please visit 55i.ca/contact once our contact page is available. We will respond to verified requests within thirty (30) days or as otherwise required by applicable law. We may need to verify your identity before processing your request.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your activity on the Site and to improve our services. You can control cookies through your browser settings. Most browsers allow you to:

• Refuse all or some cookies;
• Be notified when a cookie is set;
• Delete existing cookies;
• Set preferences for specific sites.

Please note that disabling cookies may limit your ability to use certain features of the Site.

11. Children's Privacy

The Site is not intended for, and we do not knowingly collect personal information from, children under the age of sixteen (16) years (or the applicable age of consent in your jurisdiction). If we learn that we have collected personal information from a child without verified parental consent, we will take prompt steps to delete such information. If you believe a child has provided us with personal information, please visit 55i.ca/contact.

12. California Privacy Rights (CCPA/CPRA)

If you are a California resident, California Civil Code Section 1798.83 (the "Shine the Light" law) and the California Consumer Privacy Act (CCPA)/California Privacy Rights Act (CPRA) may provide you with specific rights regarding your personal information. To exercise these rights, please visit 55i.ca/contact once our contact page is available. We will not discriminate against you for exercising your CCPA/CPRA rights.

13. Automated Decision-Making and Content Screening

We utilize automated systems, including OpenClaw and other AI-powered tools, to screen, evaluate, and moderate user-submitted content. These automated processes may influence whether your content is accepted, published, or removed. While these systems assist in our content review process, human reviewers may also evaluate submissions. You have the right to request a manual review of any automated content decision by visiting 55i.ca/contact once our contact page is available.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the revised Policy on the Site with an updated effective date and, where required by law, by providing additional notice (such as email notification). Your continued use of the Site after any modifications constitutes your acceptance of the revised Policy.

15. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the Province of British Columbia, the federal laws of Canada applicable therein, and applicable international data protection regulations including but not limited to the Personal Information Protection and Electronic Documents Act (PIPEDA). Any disputes arising from this Policy shall be subject to the dispute resolution provisions set forth in our Terms of Service.

16. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please visit 55i.ca/contact once our contact page is available.